It began with family.
Our heritage has been a driving force from day one
Every Sunday, 20 of my family members would cram into my grandparents tiny kitchen, eat my Baba's food until we couldn’t breathe & share endless stories (btw, you never deny food in italian family. It’s one of the biggest sins you can commit). I grew up in a big Italian family, so as you could imagine, a passion for food and family connection has been in my blood from day one.
Breaking point.
The road to alternative medicine
Throughout my childhood my mom had suffered from severe migraine headaches. My sister and I would come home from school and see her in excruciating pain on a daily basis, preventing her from going to work and spending quality time with our family.
She tried countless traditional western medicinal procedures & prescription drugs with no luck and many times, made her feel worse off. During that time, we discovered alternative, holistic health treatments & lifestyle approaches to heal.
Over time, we were blown away by the power of food as medicine and the positive effects it had on healing my mom’s ailments.
Villains are everywhere.
As we began our journey to revamping our diet and lifestyle choices, we were shocked to learn the abundance of harmful ingredients present in traditional snack foods that were being marketed as a “healthy choice”.
Refined sugars, syrups, harmful oils, chemicals… it seemed never-ending. Especially in the granola and cereal aisle, the majority of these “healthy” snacks were no healthier than a candy bar with fillers and cheap ingredients.
Fueling human connection.
Over time, I began to realize and admire the impact between food & human connection throughout my childhood & how living a healthy lifestyle can truly bring people together. It’s a driving force behind LÜME. I hope you will enjoy & share LÜME as a way of fueling connection between yourself & with others through better health and an abundant mind & body.
As a brand, we believe that the ingredients and foods we consume have a direct impact on how we think, feel, & operate on a daily basis. When you feel amazing, you do amazing 🚀
- Travis Piéd // Founder